Implementation+Plan

Stefanie Metko, Kimberlee DeWall
 * Kim - I put this all in a google doc so we can use it to meet on Sunday and get it how we want it organizationally :) **
 * Implementation Plan **
 * Team Members: **


 * I. Executive Summary: **

The Curriculum Materials Library Short description of the proposed service and what is going to be covered in the implementation plan (paragraph 2) - Kim The CML will create a Facebook page in order to...Included in the present implementation plan will be a description of the CML, and its mission, goals, and objectives. After providing an overview of the service, itself, the plan will address such matters as technology and promotional plans and then proceed to outline audience and staffing concerns and issues, culminating in the CML Facebook Policy.

Student body stats need for bibliography?: from: [] "As the University has attracted more freshmen, undergraduate enrollment at the University has been increasing for more than a decade. Undergraduate enrollment has risen 14 of the past 15 years (2010 was the lone exception) to its current level of 13,602 undergraduate students, also the highest in school history." [] "Master’s Students = 1348 Doctoral Students = 588 Post baccalaureate= 653 We service about 3000 students and confer about 600 degrees annually"

1. description of service 2. descriptipn of audience 3. goals outcomes benefits 4. staffing 5. technology resources 6.promotion/marketing of services <span style="background-color: #ffffff; color: #0000ff; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">7. evaluation <span style="background-color: #ffffff; color: #0000ff; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">8. policy

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. Description of the type of service - Stefanie :

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">To date, the Curriculum Materials Library has not experimented at all with the use of social media for communicating with or marketing services to library users, although the library has kept an active website presence by frequently updating the website with artifacts such as a semi-annual newsletter, pictures of recent library events, and other important news regarding the library and its collections. In addition, the students are often introduced to the library website during information literacy instruction sessions and taught how to use the subject guides, library catalog, databases and other resources, by using the CML website.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Given the high traffic of library users to the CML website, the library could benefit from developing and maintaining a social presence on social networking sites and using this presence to communicate with students, faculty and community stakeholders, as well as for developing a sense of community among CML users in an online environment. Statistics show that [ %] of undergraduate college students currently maintain a Facebook page, and [%] of graduate students do the same. In addition, the largest demographic of Facebook users fall between the ages of ___ and__ _, and within income guidelines, which reflects the current faculty demographic at URI. Given these statistics, and after meeting with the Education Librarian at the CML, Facebook was chosen as the optimum platform for the CML to use for creating an appropriate and useful social web presence for their target audience. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Other research that can support our choice to implement a Facebook campaign?

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">B. Overall purpose of the service ( Kim does intro to service and then both Kim and Stef will add objectives) <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">General introduction to the purpose of service Purpose of the service is to reach more students by utilizing popular communication platforms (social media) in order to promote services, announce new acquisitions/programs, reference serevices. see E below.... <span style="background-color: #c0c0c0; color: #800080; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Increase statistics <span style="background-color: #c0c0c0; color: #800080; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Keep better communication <span style="background-color: #c0c0c0; color: #800080; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Inform about new materials <span style="background-color: #c0c0c0; color: #800080; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Long-term goals - developing a presence in the community

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Objective 1 <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Objective 2 <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Objective 3 <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">C. How does the service align with the CML’s goals and mission? - Stefanie <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">D. Description of the audience: Stef The main audience for the Curriculum Materials Library Facebook page will be undergraduate and graduate students and faculty members in the School of Education and employees of the Curriculum Materials Library. There may also be secondary audiences, such as community organizations, school and district supervisors who are working with students and faculty associated with the Curriculum Materials Library and the School of Education, area teachers who use the CML's resources and who use the CML during Reading Clinic days, as well as students who have graduated from the program. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">E. Goals and outcomes for the service: see the following link: <span style="background-color: transparent; color: #0029fa; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">[] - Stefanie and Kim work on this <span style="background-color: transparent; color: #0029fa; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Increase statistics <span style="background-color: transparent; color: #0029fa; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Keep better communication <span style="background-color: transparent; color: #0029fa; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Inform about new materials <span style="background-color: transparent; color: #0029fa; font-family: Calibri; font-size: 15px; text-decoration: none; vertical-align: baseline;">Long-term goals - developing a presence in the community
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Must also align this to URI’s goals and mission/how it fits into the overall library mission as well as the University mission
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Must also align this to the School of Education’s (SOE) goals and mission since the CML was created to directly support the SOE.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">F. Benefits of service statement

total number of staff, including students, volunteers. Total number of staff hours (part time, fte) Total hours of operation? How many hours can Ms. Niedbala give to maintenance of account? Ms. Metko? Will you post daily, weekly, randomly? <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. Staff responsibilities for the Service <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Although the Education Librarian, Mona Anne Niedbala will have the ultimate authority regarding the content and layout of the Facebook page, student workers will be primarily responsible for editing and updating content on the page. Initially, Stefanie Metko, a Graduate Assistant in the CML will manage the page, and as time goes on, will also train other student workers to update and maintain the page.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">II. Staffing Section - Kim **

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">B. What percentage of their duties will this be?

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Since the Facebook page is just an extension of the work we do to promote the CML to students and faculty within the School of Education, this will be an add-on responsibility to the student workers' existing responsibilities. In the beginning of the implementation period, the CML would assign graduate students in the library science and education programs to monitor and update the Facebook page. Once the page was established for at least a six month period of time, existing graduate students could then begin to train new graduate students on the policies and procedures for managing the page. Divided among the (6) graduate students working in the CML, this should not be a significant percentage of their duties, and at most should only constitute a small portion of their shift (approximately 10-15 minutes per day to respond to posts and to add new posts). I suspect it would take longer than 10-15 minutes a day, but do you mean here that the grad students will be checking for comments or actually writing posts?

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. Internal resources (what types of technology do you need) //Statement on number of computers.// <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">B. External resources (third party applications) <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">C.Technology knowledge and skills (in-house, external) STAFF TRAINING IN NAVIGATING FACEBOOK, AS WELL AS SOCIAL MEDIA CODES OF CONDUCT, COPYRIGHT (drm), ETC. FOR NEW STAFFN AND ON AN ON-GOING BASIS. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. **Newsletter**. After meeting with the Education Librarian in early February, we decided to include a small announcement on the Spring 2012 newletter, letting students know that we are in the planning stages of creating a CML Facebook page, and we asked students to email the Graduate Assistant in charge of the implementation phase of the project, with any suggestions of what students would like to see on the site.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">III. Technology Resources - Stef and Kim **
 * Will need Picasa or Flickr account for photos, and Youtube accout for videos, PowerPoint. WILL TECH RESOURCES NEED TO BE ADDRESSED INTERMS OF BUDGETING? **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">IV. Promotion of Service - Stefanie and Kim **

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">B. **Fliers.** Designing an eye-catching flyer has always been a really effective approach for advertising events in the CML, so we thought that a flyer would be a good way to initially inform students and faculty about the new Facebook page.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">C. **Leverage Existing Social Networks**. Since some of the student workers in the CML are students in the School of Education, it could be an effective strategy to leverage their existing social networks and drive new students to the Facebook site. As more and more students become aware of the site, it will create a chain-effect, where more students will become aware of the Facebook page. CAN THE CML ASK THE URI MAIN PAGE AND/OR MAIN SOCIAL MEDIA ACCOUNTS TO INTRODUCE CML FACEBOOK? COULD PROFESSORS FROM THE SOE ANNOUNCE TO STUDENTS?

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">D. **Website.** The website is currently the main point of contact between students, faculty and the online world. By making an announcement on the library website, students would quickly learn about the new site while clicking through the library resources that they are currently using for coursework.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">E. **Information Literacy Instruction Sessions.** Currently the Education Librarian mentions the different ways that students can contact a librarian or a student assistant when requesting help with library resources or research for their coursework. For example, the librarian will show students how they can IM the staff with reference questions, or how they could email her directly with in depth questions. The Facebook page could be just one more avenue that is promoted for two-way communication between students and the library, and this could be done during information literacy instruction sessions as a way to promote the Facebook page.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. Methods for feedback evaluation from staff maintaning facebook account and students. Statistics should also be maintained: staff time, hits, likes, friends, comments <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;"><range type="comment" id="300328">[Insert bibliography here].
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Evaluation of Service - Kim **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Surveys - I think that it would be hard to get students to participate in a survey - can we think of other ways to evaluate the site? HOW ARE YOU MAKING OUT WITH THE STATS ON THE SURVEY YOU CURENTLY HAVE ON THE FB PAGE?
 * STUDENT COUNCIL? OR INVITE SEVERAL STUDENTS OF SOE TO PARTICIPATE IN A GOOGLE+ MEETING TO DISCUSS FEEDBACK.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Special Issues - Kim **
 * <span style="color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">A. Our policy **
 * IS THERE ALREADY A URI SOCIAL MEDIA POLICY? **
 * Policy in wiki form? I noticed everal libraries use this format to allow for constant updates and to address unforseen issues as they arise. **
 * Do we want to construct a policy here or make a statement on what is covered in policy? **
 * It seems to me that you will need to address two aspects here: staffing and comments. **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Copyright issues staff
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Privacy issues staff
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Security issues
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Problem contributors staff
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Policy issues
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 16px; text-decoration: none; vertical-align: baseline;">Bibliography **